AI Insights · Timothy · July 2023
Top 5 Fashion Games on Android in the Netherlands - Q2 2023
An overview of the performance of the top 5 fashion games on Android in the Netherlands during Q2 2023, focusing on weekly downloads, revenue, and active users.
During the second quarter of 2023, the top 5 fashion games on Android in the Netherlands showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at their trends:
Project Makeover experienced a fluctuating yet promising quarter. Weekly revenue varied, peaking at approximately $6.5K in the final week of June. Weekly downloads saw an upward trend, particularly mid-quarter, reaching 2.6K in the week of May 15. The app's active users fluctuated around 8K, with a slight dip towards the end of the quarter, settling at 7.8K.
Covet Fashion: Dress Up Game also had a dynamic quarter. Revenue peaked at around $1.9K in mid-May, while weekly downloads grew steadily towards the end of the quarter, reaching 324 in mid-June. Active users showed a gradual increase, peaking at 951 in the week of June 19.
Love Nikki-Dress UP Queen had a mixed quarter. Revenue saw a notable peak at $1.2K in mid-April, but downloads remained relatively low, with small fluctuations throughout the quarter. Active users remained steady around 700, with minor variations.
RuPaul's Drag Race Superstar maintained a consistent revenue stream, peaking at $836 in late May. Downloads only spiked once, reaching 285 in early June. Active users remained stable, fluctuating slightly around 1.7K throughout the quarter.
SUITSME: Fashion Stylist Games showed significant growth. Weekly revenue peaked at $801 in the final week of June, while downloads saw a notable increase, reaching 1.9K at the end of May. Active users saw a remarkable rise mid-quarter, peaking at 2.4K in late May.
The data for this analysis comes from Sensor Tower, where more detailed insights can be found.